WONJIN SOND


I’m Wonjin - a multidisciplinary product and visual designer with 7+ years of experience focused on brand and content. I design thoughtful experiences across mobile, web, and editorial platforms, blending storytelling and systems.

As a co-founder of 2Room, I’ve defined the brand’s experiences, cross-platform visuals, and built a community that connects Korean expats around the world. Previously at Snap and Time Inc, I’ve designed at the scale and pace of media, delivering for stories and creativity. I care about making seamless designs that makes the content shine, both functionally and visually.

WONJIN SOND


CV    ︎

2Room Magazine Mobile App for iOS and Android

Product Design, Visual Design, Art Direction

2024 to 2025


2Room Magazine is a digital publication that shares intimate, identity-driven stories of Korean women living abroad.
I led the full design of the mobile app - including product features, interface, and branding - to bring the editorial voice into an intuitive, frictionless mobile reading experience.

🧭 Role -
> Led product ideation and execution from concept to launch.
> Designed both the Reader app(for users) and the Editor Tool (internal CMS feature for admins)
> Communicated with iOS and Android developers, providing design specs and assets, tested builds and shipping a finished product.
> Launched V1 (monthly publication) in Jan 2024
> Shipped V2 (daily article publishing) in Mar 2025, with complete UX restructuring.

✍🏻 Design Approach -
> Goal was to create a modular, scalable system that could grow with our content library while staying intuitive and resonant. I focused heavily on flexible browsing of jumping from content to another by interest. 
> Editing tool that is easy to use was vital for non-developers on the team.

⚡️ Features -
> Curated Main Screen: articles are sorted by topic, tone, and type.
> All Articles View: shows all content in time order.
> Filter by Region: stories based on location.
> Keyword Search: works like tags, supports efficient filtering by topics and themes.
> Recommended Reads: suggestions shown at the end of every article to deepen engagement.
> Badges: visual labels for ‘Free’ and ‘Bookmarked’ content.
> In-app Editor: custom tool for admin to upload and manage content.

APP STORE

©2025 Wonjin Sond
Designed with care, updated occasionally.