2Room Magazine Mobile App
for iOS and Android
for iOS and Android
Product Design, Visual Design, Art Direction
2024 to 2025
2Room Magazine is a digital publication that shares intimate, identity-driven stories of Korean women living abroad.
I led the full design of the mobile app - including product features, interface, and branding - to bring the editorial voice into an intuitive, frictionless mobile reading experience.
🧭 Role -
> Led product ideation and execution from concept to launch.
> Designed both the Reader app(for users) and the Editor Tool (internal CMS feature for admins)
> Communicated with iOS and Android developers, providing design specs and assets, tested builds and shipping a finished product.
> Launched V1 (monthly publication) in Jan 2024
> Shipped V2 (daily article publishing) in Mar 2025, with complete UX restructuring.
✍🏻 Design Approach -
> Goal was to create a modular, scalable system that could grow with our content library while staying intuitive and resonant. I focused heavily on flexible browsing of jumping from content to another by interest.
> Editing tool that is easy to use was vital for non-developers on the team.
⚡️ Features -
> Curated Main Screen: articles are sorted by topic, tone, and type.
> All Articles View: shows all content in time order.
> Filter by Region: stories based on location.
> Keyword Search: works like tags, supports efficient filtering by topics and themes.
> Recommended Reads: suggestions shown at the end of every article to deepen engagement.
> Badges: visual labels for ‘Free’ and ‘Bookmarked’ content.
> In-app Editor: custom tool for admin to upload and manage content.
APP STORE
I led the full design of the mobile app - including product features, interface, and branding - to bring the editorial voice into an intuitive, frictionless mobile reading experience.
🧭 Role -
> Led product ideation and execution from concept to launch.
> Designed both the Reader app(for users) and the Editor Tool (internal CMS feature for admins)
> Communicated with iOS and Android developers, providing design specs and assets, tested builds and shipping a finished product.
> Launched V1 (monthly publication) in Jan 2024
> Shipped V2 (daily article publishing) in Mar 2025, with complete UX restructuring.
✍🏻 Design Approach -
> Goal was to create a modular, scalable system that could grow with our content library while staying intuitive and resonant. I focused heavily on flexible browsing of jumping from content to another by interest.
> Editing tool that is easy to use was vital for non-developers on the team.
⚡️ Features -
> Curated Main Screen: articles are sorted by topic, tone, and type.
> All Articles View: shows all content in time order.
> Filter by Region: stories based on location.
> Keyword Search: works like tags, supports efficient filtering by topics and themes.
> Recommended Reads: suggestions shown at the end of every article to deepen engagement.
> Badges: visual labels for ‘Free’ and ‘Bookmarked’ content.
> In-app Editor: custom tool for admin to upload and manage content.
APP STORE
As 2Room’s co-founder with design background, I led the overall visual direction for social media content.
🧭 Role -
> Redesigned the magazine’s preview content for social media, providing a sneak peek into the stories and interviews we deliver with strong typography and editorial design.
> As the brand identity solidified, I reflected that on the social media with a scalable template system to keep consistency and keep flexibility.
> Added motion graphics to further enhance engagement while keeping the tone of the brand.
> Worked with editors to visually align the different content types.
✍🏻 Design Approach -
> Effectively highlighting the tone of the content with graphics, utilizing typography, photography and illustration to enhance and promote the original content’s tone.
> Ensure legibility of the content while being visually experimental.
🌟 Outcome -
Even without any paid ads, 2Room’s social audience grew from <1k to over 5k followers during the first 6 months. Among the new followers were many designers and creatives, which I am especially proud of :)
2Room Instagram
🧭 Role -
> Redesigned the magazine’s preview content for social media, providing a sneak peek into the stories and interviews we deliver with strong typography and editorial design.
> As the brand identity solidified, I reflected that on the social media with a scalable template system to keep consistency and keep flexibility.
> Added motion graphics to further enhance engagement while keeping the tone of the brand.
> Worked with editors to visually align the different content types.
✍🏻 Design Approach -
> Effectively highlighting the tone of the content with graphics, utilizing typography, photography and illustration to enhance and promote the original content’s tone.
> Ensure legibility of the content while being visually experimental.
🌟 Outcome -
Even without any paid ads, 2Room’s social audience grew from <1k to over 5k followers during the first 6 months. Among the new followers were many designers and creatives, which I am especially proud of :)
2Room Instagram
People Magazine &
Entertainment Weekly
Entertainment Weekly
Motion Graphics, Editorial Design
2017
As a motion graphics designer, I created short-form animated editorials for the brand’s Snapchat Discover channel. The work focused on creating fast, eye-catching editorial content that supported the brands’ fun pop culture tone. Each piece is engaging within the first second and legible at the same time while aligning with the editorial content.
🧭 Role -
> Designed and animated daily editorial content for Snapchat’s Discover platform.
> Collaborated with editorial team in fast-paced daily production deadlines.
✍🏻 Design Approach -
> Balacing captivating animation with legible editorials.
> Fun, colorful designs for younger audience.
> Maintaining brand identity and modular system for typography, color, and image integration.
💡 Learned -
> Producing cohesive, creative designs under very tight deadlines.
> Establishing a design system that enables efficient production.
> How much I enjoy experimenting with content design and solving visual problems.
🧭 Role -
> Designed and animated daily editorial content for Snapchat’s Discover platform.
> Collaborated with editorial team in fast-paced daily production deadlines.
✍🏻 Design Approach -
> Balacing captivating animation with legible editorials.
> Fun, colorful designs for younger audience.
> Maintaining brand identity and modular system for typography, color, and image integration.
💡 Learned -
> Producing cohesive, creative designs under very tight deadlines.
> Establishing a design system that enables efficient production.
> How much I enjoy experimenting with content design and solving visual problems.