As 2Room’s co-founder with design background, I led the overall visual direction for social media content.
🧭 Role -
> Redesigned the magazine’s preview content for social media, providing a sneak peek into the stories and interviews we deliver with strong typography and editorial design.
> As the brand identity solidified, I reflected that on the social media with a scalable template system to keep consistency and keep flexibility.
> Added motion graphics to further enhance engagement while keeping the tone of the brand.
> Worked with editors to visually align the different content types.
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✍🏻 Design Approach -
> Effectively highlighting the tone of the content with graphics, utilizing typography, photography and illustration to enhance and promote the original content’s tone.
> Ensure legibility of the content while being visually experimental.
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🌟 Outcome -
Even without any paid ads, 2Room’s social audience grew from <1k to over 5k followers during the first 6 months. Among the new followers were many designers and creatives, which I am especially proud of.
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2Room Instagram
🧭 Role -
> Redesigned the magazine’s preview content for social media, providing a sneak peek into the stories and interviews we deliver with strong typography and editorial design.
> As the brand identity solidified, I reflected that on the social media with a scalable template system to keep consistency and keep flexibility.
> Added motion graphics to further enhance engagement while keeping the tone of the brand.
> Worked with editors to visually align the different content types.
✍🏻 Design Approach -
> Effectively highlighting the tone of the content with graphics, utilizing typography, photography and illustration to enhance and promote the original content’s tone.
> Ensure legibility of the content while being visually experimental.
🌟 Outcome -
Even without any paid ads, 2Room’s social audience grew from <1k to over 5k followers during the first 6 months. Among the new followers were many designers and creatives, which I am especially proud of.
2Room Instagram
People Magazine &
Entertainment Weekly
Motion Graphics, Editorial Design
2017
As a motion graphics designer, I created short-form animated editorials for the brand’s Snapchat Discover channel. The work focused on creating fast, eye-catching editorial content that supported the brands’ fun pop culture tone. Each piece is engaging within the first second and legible at the same time while aligning with the editorial content.
🧭 Role -
> Designed and animated daily editorial content for Snapchat’s Discover platform.
> Collaborated with editorial team in fast-paced daily production deadlines.
✍🏻 Design Approach -
> Balacing captivating animation with legible editorials.
> Fun, colorful designs for younger audience.
> Maintaining brand identity and modular system for typography, color, and image integration.
💡 Learned -
> Producing cohesive, creative designs under very tight deadlines.
> Establishing a design system that enables efficient production.
> How much I enjoy experimenting with content design and solving visual problems.
🧭 Role -
> Designed and animated daily editorial content for Snapchat’s Discover platform.
> Collaborated with editorial team in fast-paced daily production deadlines.
✍🏻 Design Approach -
> Balacing captivating animation with legible editorials.
> Fun, colorful designs for younger audience.
> Maintaining brand identity and modular system for typography, color, and image integration.
💡 Learned -
> Producing cohesive, creative designs under very tight deadlines.
> Establishing a design system that enables efficient production.
> How much I enjoy experimenting with content design and solving visual problems.
Illustration Work
Clients: 2Room, ELLE, Allure, Darphin
